Puerto Rico has been facing challenges ranging from levels of violence higher than those of any state on the mainland to economic woes, and one response from the new government is the “Somos Mas Grandes” campaign.
Who are the Puerto Rican role models in the new campaign?
- Benicio del Toro, an actor who has won an Academy Award, a Golden Globe Award, a Screen Actors Guild Award, and a BAFTA Award
- Roberto Alomar, a major league baseball player known as an exceptional second baseman
- Mari Carmen Aponte, the United States ambassador to El Salvador and an attorney practicing in Washington, D.C.
- Zuleyka Rivera, Miss Puerto Rico Universe 2006 and Miss Universe 2006
The campaign reminds Puerto Rico that “we are bigger” than the practical problems facing the island, as well as abstractions like cynicism that might keep Puerto Rico from finding solutions to the current problems.